Touchic
Job: Creating a logo for the new clinique and website of physiotherapists and sexuality treatment.
The winners of the Undergraduate Prize 2014 physiotherapists Jessie Ann Atta Diggle, Sabrina Phil and Tania Elena Munoz Bro, wanted a logo that portrayed theyr new business model: A clinique that will hold workshop for physiotherapists, where they learn to use their tools to talk about sexuality in the treatement. The logo need to reflect uniqueness & the touch of something special and sophisticate (chic) The group want to have two people forming a heart in the logo or an indirect symbol of the phallus and vulva, however I was open to colour choices. The logo also had to be suitable for the web, business cards & t-shirts. The given key words to develope the logo are:
- To touch
- – Ic as in holistic
- – Esho Funi concept
Sketching and Development Process:
CustomLogo Design with 4 design concepts and up to 4 revisions to the chosen logo.
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- Generating a different concept
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- Coosed concept
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- Sketching first phase
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- Sketching/ Generating new concepts
DRAFT DESIGN
Here I started to create some initial designs
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- Man and woman, hand in hand concept
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- Concept of the elastic- Man and Woman
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- Hands creating a circle/Connection Concept
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- Concept of support, help
COMPUTER GENERATION & TYPEFACE
The client picked up 2 of the best ideas andI started to generate ideas and o find the best typeface for the logo.
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- Typography research
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- Creating variations with the fonts
Concept Development
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- Experimenting with the logo & typeface for the logo.
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- Logo in negative
Second Concept development
The typeface selected for both logos was Myriad. It was chosen for its warmth and readability, for its clen and open shapes.
The second typeface chosen was …..It was chosen for its lightness and modern looking nature. A great alternative to the much overused .…
Approval
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- CHOSEN LOGO
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- VARIATIONS
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