Recently, i was asked about developing a\u00a0logo design<\/strong>\u00a0,brand<\/strong>\u00a0and a web site for the Florish Aquaponics Projekt, a service which provides aquaponics kits to the Scandinavian market.\u00a0I was very exited by this because this is a\u00a0revolutionary sustainable food production system\u00a0<\/strong>that combines traditional aquaculture (raising aquatic animals such as fish, crayfish or prawns in tanks) with hydroponics (growing plants in nutrient enriched water). An aquaponics starter kit can be used in all home settings and is ideal for\u00a0urban-farming<\/strong>.\u00a0Brief<\/strong>\u00a0I was given quite a free rein with this logo. As a starting point I had an Interview with the client to get the design brief and made a brainstorm. I conduct research focusing on the system, its competitors. BRAINSTORM I started by brainstorming and sketching my ideas and then experimented with them on the computer.<\/p>\n

Brainstorming Ideas on paper<\/div>\n
SKETCHING CONCEPTUALIZING I mainly wanted to play with the elements necessary for this new system and their percentages: water, earth (plants), air (energy, fish), waist-bacteria. The Keywords that helped me to transform the concept in a graphic element: sustainability, recirculation (no loss) eco-friendly, ease of use, small spaces, reducing environmental impact and costs of each family, engaging and playful for children.<\/p>\n
Here is a page of my original sketches<\/p>\n
$\"DSC01005\"$ <\/p>\n
Original sketches<\/div>\n
As you can see,I had the idea of recreate the same system inside a circle ( fish and plants in a tank) and I ended in shaping a form similar to the tao, but since I did not wanted to put emphasys on the tao, then I played with the shape turning it.<\/p>\n
COMPUTER GENERATION<\/strong><\/h3>\n
Here I experiment with the concept in mind in Adobe illustrator crating some rough vectorized logos and then I experimented them in positive, negative and with colors.<\/p>\n
$\"Logo$ <\/p>\n
Experimentations result in illustrator<\/div>\n
<\/div>\n
$\"Logo$ <\/p>\n
Experimentation, logo shape variations simplifications<\/div>\n
<\/h2>\n
Variations and developement<\/h2>\n
Typefaces<\/h3>\n
After experimenting with a variety of logos, I then tryed out typefaces. Keeping in mind the interview with th cliet and the basic concept of the system which is ECO-FRIENDLY, ECOSOSTENBLE EASY AND FOR ALL:<\/p>\n
$\"Untitled-2\"$ <\/p>\n
I have tryed a sans serif \u201dRaavi\u201d for its clean lines.<\/div>\n
<\/div>\n
$\"Logo$ <\/p>\n
Typefaces: Sans Serif \u201cSakkal\u201d & Serif \u201cTrjan Pro\u201d<\/div>\n
As a lover of typefaces, it was not easy to choose which typeface to use to complement this logo design.<\/p>\n
Here I variate the typography\u00a0\u00a0using a \u201cSakkal\u201d for its clan lines too but with a twist of plaifulness ( the system should be actractive for families involving and fun for children) and a Serif \u201cTrjan Pro\u201d to convey a sense of permanence (Thinking about the letters inscribed at the base of trian culomns) but also modernity.<\/p>\n
Regarding the colors: I selected \u00a04colors, that reflected the values stated i the design brief: Blue, orange, green and turquoise.<\/p>\n
$\"3$ <\/p>\n
Logo and typography final variations<\/div>\n
\u00a0The final design proposal<\/h3>\n
I am waiting to be agreed with the client. Let\u2019s see how things pan out before we decide !<\/p>\n","protected":false},"excerpt":{"rendered":"
Recently, i was asked about developing a\u00a0logo design\u00a0,brand\u00a0and a web site for the Florish Aquaponics Projekt, a service which provides aquaponics kits to the Scandinavian market.\u00a0I was very exited by this because this is a\u00a0revolutionary sustainable food production system\u00a0that combines traditional aquaculture (raising aquatic animals such as fish, crayfish or prawns in tanks) with hydroponics […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/elenapecci.dk\/arte2\/index.php?rest_route=\/wp\/v2\/pages\/402"}],"collection":[{"href":"https:\/\/elenapecci.dk\/arte2\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/elenapecci.dk\/arte2\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/elenapecci.dk\/arte2\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elenapecci.dk\/arte2\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=402"}],"version-history":[{"count":8,"href":"https:\/\/elenapecci.dk\/arte2\/index.php?rest_route=\/wp\/v2\/pages\/402\/revisions"}],"predecessor-version":[{"id":510,"href":"https:\/\/elenapecci.dk\/arte2\/index.php?rest_route=\/wp\/v2\/pages\/402\/revisions\/510"}],"wp:attachment":[{"href":"https:\/\/elenapecci.dk\/arte2\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}